Have you ever wondered how to effectively promote your business and get more web traffic with minimal costs? Today’s Guest Post from my buddy Dan Vassiliou of www.enduranceseo.com contains some excellent tools for enhancing your online strategy. Over to Dan!
With so much business done online nowadays through tablets, PC’s and mobile telephones, it is imperative that your business has an effective online marketing, and SEO, (Search Engine optimisation), strategy to make sure that you are not missing out on the business that awaits you in cyber space. There are a number of factors that you ought to be seriously considering in order to make sure that any plan you undertake is well balanced and successful in increasing business traffic to your business.
SEO. Search Engine Optimisation is important in setting your site up correctly to be ranked better by Google. Better rankings for search terms with high searches will lead to better organic traffic from the search engines. The longer you rank highly for those search terms, the more traffic will be coming to your site regarding those search terms.
Advertising. Good old fashioned advertising is always going to help your online campaign effectively gain traffic. By targeting adverts to places where those within the demographic you are targeting are likely to be, you will help drive interested searchers to your website. Media buying directly, ie, placing adverts on specific chosen sites, or bulk media buying through a broker, where you purchase bulk banner advertising on multiple platforms, are both effective advertising strategies. Pay Per Click, Google’s own advertising service is also a great way to ensure that potential clients get to see what your business/website can offer.
Content marketing, by guest posting on blogs for example, is a great way to promote useful information to audiences who may well be interested in the solutions your business can offer them. You will gain the credibility of providing information relevant to the potential clients requirements, and therefore stand more of a chance of gaining there business due to the authority that you will have exerted within your business niche. Guest posts also provide links back to your site, helping your SEO efforts.
Social media is so important nowadays. Search engines like Google and also potential clients want to see that your product or service is well “liked” and that there are plenty of “followers” sending your information and products around the Internet. Building a strong brand requires you to have a strong social media following and exposure. Promotions and requests for ideas from those you engage with on social media can help make sure you attract and keep interested parties within your own social media platforms. The more people sharing your information and reviews, the more people will see them and come back to you as being the authority within your business niche.
Balancing out the above into a perfect strategy obviously depends on what level of competition you face online within your business niche as well as budget and level of understanding. Utilising an experienced online marketing or SEO agency can help you to create an effective strategy that will work for your business and allow you to start capitalising on the large amounts of business that exist online, around the world.
Dan Vassiliou is CEO of http://www.enduranceseo.com and has been involved in internet marketing for over 12 years now. You can contact him through his above link, or his social media links below. Daniel would like to thank Marcus Freed for allowing this post and hopes that it can help to draw people’s attention to the benefits of creating an effective SEO and internet marketing strategy for their businesses. Feel free to add your own comments below. It will be great to hear some different opinions.